Beyond Sport, the preeminent global organisation in the field of sport for social change, will once again come together with streetfootballworld in 2012 to stage Beyond Football, a one-day event which will be held at Arsenal’s world-famous Emirates Stadium on 24th July and will aim to further develop the use of football as a tool for social development.
The one-day event, backed by organisations including the Premier League and adidas, will explore how football can be used to promote education, health and crime prevention, with a strong emphasis on practical grassroots solutions. With football currently facing major challenges such as racism, sexism, homophobia and other forms of discrimination, Beyond Football provides a much-needed opportunity to demonstrate the game’s potential for positive change.
A particular focus will be on football’s role in tackling youth unemployment – perhaps the biggest issue facing British youth at this time, and an area in which all 20 Premier League clubs are active. Premier League chief executive Richard Scudamore will speak on the opening panel, joining leading experts from across the game and beyond. Beyond Football seeks to provide tangible outcomes and recommendations for ways in which the world’s most popular sport can use its position to tackle pressing social challenges.
Juergen Griesbeck, the Founder and CEO of streetfootballworld, said: “Football has a unique role as the world’s most popular sport, and streetfootballworld is committed to maximising its potential in the social arena. For 10 years, we have worked to strengthen a global network of community organisations and connect them to influential partners – with tangible results. We are delighted to once again be working with Beyond Sport, and we look forward to further developing the field of sport for social change at Beyond Football.”
Nick Keller, the Founder of Beyond Sport, commented: “ Both Beyond Sport and streetfootballworld are delighted to have Richard Scudamore with us at Beyond Football as we look to further develop what was a hugely successful event in 2011. The 20 Premier League clubs are involved in some absolutely cutting-edge work in their communities, in some circumstances effectively fulfilling the role of social worker. From youth disengagement to disability to health, there is much to learn from these institutions which, despite their position as global brands, remain absolutely entrenched at the centre of their local communities.”
Beyond Football is being staged as part of the Beyond Sport Summit & Awards, a three-day collision of leading figures from sport, development, corporates, and politics being staged in London in the week before the Olympic Games. Speakers at Beyond Sport will include The Rt Hon Tony Blair, the former British Prime Minister and Chairman of the Beyond Sport Ambassadors; Bob Diamond, the Chief Executive of Barclays; Jamie Oliver, the world-renowned chef and campaigner; Olympic gold medallists and Beyond Sport Ambassadors Michael Johnson and Bob Beamon; Baroness Tanni Grey-Thompson DBE, the most successful Paralympian of all time; and John Amaechi OBE, the NBA legend and political activist.
The inaugural edition of Beyond Football, held in 2011 as part of the Beyond Sport Summit in Cape Town, focused on creating the ‘perfect partnership’ between investors and practitioners, building the perfect team to create social impact worldwide. It brought together inspirational players such as former South Africa captain Lucas Radebe with teams, leagues, NGOs and stakeholders from around the world.
About Beyond Sport:
Beyond Sport, whose global partners are Barclays Spaces for Sport, TIME and Unicef, is a global initiative that seeks to celebrate and support any organisation or individual with the goal to drive positive social change through sport. For more information on Beyond Sport and the Beyond Sport Summit and Awards, visit www.beyondsport.org
streetfootballworld supports a worldwide network of organisations that use football as a tool for social change. By connecting grassroots organisations with partners from the worlds of sport, business, politics and philanthropy, streetfootballworld brings global power to local initiatives. For more information, please visit www.streetfootballworld.org